Lance Martinicchio, (Mar-ti-nick-eo). Don’t worry; most people have trouble with the last name on their first attempt; however, once a client gets to know Lance they not only recognize his name but his impeccable work ethic. Lance was born and raised in Philadelphia the city of Brotherly Love. This incredible city in addition to owning and operating a successful restaurant taught him many life lessons such as the value of commitment, loyalty, and hard work.